About Murtaza Fakhruddin Gandhi
About me
30+ years of experience in at different profile of Marketing and Sales of cars and commercial trucks.
• Business planning/forecasting, order planning, and inventory management
• Product pricing and profitability monitoring/evaluation
• Liaison with manufacturer for product introduction/evaluation and market pricing
• Product sourcing, arranging shipping and payment
• Formulating and implementing strategies for sales such as sales schemes/offers, ATL and BTL activities, online/digital media, fleet owner/customer meets
• Brand promotion and product marketing (catalogs/brochures and advertisements) – print and digital, web based, social media.
• Product training and technical support of sales team
Education
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1989 - 1993
V.J.T.I., University of Bombay
Bachelor of Mechanical Engg
Bachelor of Mechanical Engg with Distinction
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1987 - 1990
V.J.T.I., Mumbai
Diploma in Mechanical Engg.
Diploma in Mechanical Engg. from V.J.T.I., Mumbai with Distinction, 1990
Experience
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2008 - 2021
Oman Trading Establishment, Muscat, Oman
Asst. General Manager – Marketing & Sales Operations
Responsible for Passenger car (Subaru) and Commercial Vehicles (Isuzu) involving
• Marketing and Sales of cars and commercial trucks.
• Business planning/forecasting, order planning, and inventory management
• Product pricing and profitability monitoring/evaluation
• Liaison with manufacturer for product introduction/evaluation and market pricing
• Product sourcing, arranging shipping and payment
• Formulating and implementing strategies for sales such as sales schemes/offers, ATL and BTL activities, online/digital media, fleet owner/customer meets
• Brand promotion and product marketing (catalogs/brochures and advertisements) – print and digital, web based, social media.
• Product training and technical support of sales team -
2006 - 2008
Ashok Leyland Ltd., Mumbai
Senior Manager – LCV/ICV Sales
Responsible for Sales of Light and Intermediate Commercial Vehicles involving
• Marketing and sales of Light and Intermediate commercial range of vehicles through the dealer network.
• Formulating and implementing strategies for sales promotion such as vehicle demonstration, joint promotion with financier, press advertisements, event sponsorships, participation in exhibitions, fleet operator’s meets, etc.
• Business planning and forecasting.
• Monitor dealer finances and collection of outstanding.
• Developing dealer infrastructure for effective network coverage. -
2004 - 2006
MIRC Electronics Ltd., Mumbai
Manager - Activations
Responsible for Activations and Promotions involving
• Initiate and manage consumer offers/schemes
• Initiate and manage ground level activities such demonstrations at high footfall locations
• Participate and mange stall at exhibitions and trade fairs.
• Initiate direct marketing programs through internet
• Promote sales of products through website -
1995 - 2004
Mahindra & Mahindra Ltd., Automotive Sector, Mumbai
Asst. Manager – Sales
Responsible for Sales of Utility and Light Commercial Vehicles involving
• Marketing and sales of Utility and Light commercial range of vehicles through the dealer network.
• Formulating and implementing strategies for sales promotion such as vehicle road shows, test drive campaigns, exchange melas, special finance schemes, advertisements through press and outdoor publicity, sponsoring events, customer and fleet operator’s meets, etc.
• Business planning and forecasting.
• Maintain pipeline stocks within control levels.
• Monitor dealer finances and collection of outstanding.
• Developing dealer infrastructure for effective network coverage.
• Training and motivation of dealer personnel.
• Monitoring of warehouse activities.
• Liaison with government departments for business and administrative work (Sales Tax formalities, legal matters, etc.).